Above are stills taken from the first scenes of the rough and final edit of our music video, immediately we see a difference in choice of shot used ( though both are still ECU's) but also the MTV ident is present in the above still - I achieved this in editing by applying a "colour key" filter in Final Cut Pro, and saturating the color white and increasing the tolerance, to remove most of the colour from frame and leaving the other colours to remain - something that is done on MTV in real life.
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With regards to our rough cut, the problems I felt it had were that editing to the beat as a technique was practically non-existent, editing to the beat is almost an essential principal and convention of a music video, I also felt that the text used in the rough edit din't match the motif and style of filming we achieved during production.
Moreover the rough edits biggest flaw was its failure to show a vast array of lip-synching, a technique and skill that music videos need, to identify them as a music video, the lack of actual singing on the track is reason for this, but also a failure on my part because I believe that to make the rough cut deadline in time, I wasn't particularly selective of the clips I used, I just wanted to make the deadline.
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The final rough cut that we produced trumps the rough cut in many ways, a wider array of shots, and better takes included contribute to this. Above are two exerts of the most complicated to edit part of the video in both the rough cut (above) and the final edit (below). In the rough cut, the "party montage" failed to utilise the dimensions of the dubstep beat in the song, and didn't provide a range of edits - the final edit however edits to the beat, experiments with slow motion, faster cuts, the camera moves in time to the beat, there are jump cuts and we even applied the "Blink" filter in Final Cut Pro to demonstrate this.
Here is the inspiration, our "party" segment of our music video came from, we used intertextuality to incorporate a "skins-themed" event:
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