Planning for Ancillary products: Do's and Don'ts

Before i begin making my promotional package, which includes:

• Digipak Cover
• Magazine Advertisement 

I will need to consider many aspects which would be an advantage for my promotional package. Also what aspwects i would need to prevent as they would make my digipak not as good and therefore are disadvantages.

It is crucial we follow our guidelines so that our digipak's and advertisement look

• realistic
• modern 
• conventional to promotional packages style of today.
   

Heres is a list of some of the Do's and Don'ts

Do's

• Use clear font
• Use appropriate sizes for
  1.Images
  2. font
• Use clear photos that are in focus 
• Use appropriate industry logoa and conventions, properly positioned
  1. Barcode
  2. Date
  3. Titles
  4. Copyright
  5. Artist name

Don'ts

• Stretch images this will make them out of focus

Above is a image which has been vertically stretched, as you can see this makes the person out of focus and also changes the whole look of the person

•  Use layer styles
• Use unnecessary effects, any effects used must have significance to the genre
• Place text across the artist's face