Planning for Ancillary products: Short list of fonts, colours, layout and design ideas

In terms of fonts i believe it is essential to use clear fonts. Also i must be careful where i place the font as it must follow the genre conventions and also be clear from a distance. It must follow the genre conventions otherwise it may attract the wrong audience which one they have read into the actual genre may no longer be interested. Also the font being clear from  a distance is very important so the consumers will be able to differentiate this product from the rest lying on the shelf.


I have used on one font throughout my whole digipak and magazine advertise, which is called Ambient. Although this font could not be found on the fonts available on Photoshop. so i had to download it from a programme called 'Fontcase'.

In terms of colours I must follow the 'three colour rule' meaning our colours should not consist of more than three. All of which are appropriate in conjunction with the images, font and background.

i want to use three colours. These include:

• Black
• White
• Grey

This colours are very appropriate in conjunction with the message i am trying to get across in my album. This should be minimalistic.

In terms of layout I must use a layout that follows the rule of thirds for composition. This is so the image on the magazine only takes up a third of the entire space. Also making sure that no text is covering the artists face or anypart of the artist body which may lead to the audience being unsure about who they are.

When making my digipak, i will be taken under consideration that the artsist is new. Therefore the audience must be able to identity with him. so it is essential that i have an image which shows my artist 'Ayo' very clearly. This should be a picture where 'Ayo' is looking directly at the camera and therefore breaking the fourth wall. It should on the other not be a profile picture because the audience with not be able to identity with the new artist, which is essential.

In terms of design ideas I must not use any unnecessary effects which perhaps do not link to my genre. Any effects used must suit the genre otherwise I should discard the idea of this effect.