Song: The Bike Song
Label: Columbia Records
A list of technical media language devices used in the music video:
JUMP CUT
SLOW MOTION
BREAKING WALL
EDIT TO MUSIC
REPEATED SHOTS OF ARTIST/S
These are just a few of the edits, I saw when viewing this video, the fact that it compromises of these particular codes and conventions makes it the perfect example of a good video displaying good music video forms.
The video is technically great, especially so when you see the edits to the beat of the music and the camera choreography matching the beat of the song.
Similar to pop videos the fourth wall is broken to establish a connection with the artistes fans.
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