A music videos function is to entertain the viewer and to generally keep them watching the video from beginning to end. Music videos are also tools to advertise the artist to a wider range of audience, this means that the artist will get more fans through exposure, and at the same time, keep current fans interested.
If an artist isn't well known, such as the group OK; then the group may need to create a viral video which will be spread through the Internet, thus creating fast exposure with virtually no advertising costs at all! This means that when the album or single is released, people will already know what the song/artist is like, thus they will buy the song.
The features which make a music video good are:
- Good lip syncing
- Good storyline to the video
- Rhythmic editing
- Good background and environment
- Suitable lighting
- Originality
- Verse/Chorus structure
- Attractive Women
- Use of expensive products such as Golden chains and Big cars
- The actual song has to be good!
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