EVALUATION: How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

How effective is the combination

of your main product (video) and

ancillary texts (digipak and advertisement) ?

In class in preparation of creating our media texts we were taught that there are succinct links between the main product such as a video and the ancillary products associated with them. It usually boils down to the image and styling, colours and fonts used (if any) and the general theme the artist wants to portray. So from this I conducted research beforehand to see how this works in real media texts.

Above is a comparison image. The image at the top left is the single cover for Rihanna's "We Found Love" and below is a still taken from the video - with the two images there is similar styling, positioning and feel - this is the sort of coherence we needed to emulate in our product - and when evaluating I felt the need to refer to our previous inspirations (Rihanna We Found Love artwork/video).

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Above are our music video and ancillary products, it is clear through first glance that their is a coherency between all produce, with regards to the colouring and style etc. and through using Photoshop and Mac Finder I will extract specific examples of clear visual links between my main product and ancillary texts to show the effectiveness of the combination.

Above I have created a photographic grid using Mac Finder and Adobe Photoshop to demonstrate the symbiotic links between the cover art work of my digipak which is part of my ancillary products and my main product my music video. Atop the comparison grid are two cropped sections of the font work imposed on to the cover of the front panel of my Digipak and a section of text on my advertisement - below these are two stills from the main product (music video).

In the comparison grid you can see that the Japanese font  was  a prominent feature in all four photographs, and in both the ancillary products and the main products the Japanese writing is in Light Cyan - the colour Light Cyan is also used for the digital bars imposed to sandwich the Digipak title "A Night In Tokyo" on both the Digipak cover and advertisement.

it should also be noted that both of the ancillary products (digipak and advertisement) use a consistent font to write "Ayo" (artist) and "A Night In Tokyo" (Digipak/Album title) the font is "Ambient" a style downloaded from Mac font alteration programme "Fontcase".

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Above is another comparison grid created using Mac Finder and Photoshop - the two images on the top display stills taken from  our main product, our music video - the lighting was manipulated in specific ways to create a mysterious and eerie perception of our artist Ayo and the images below are the final ancillary products I created - all four have coherent lighting and all four create the feeling of mystery and eeriness for our artist Ayo. The two images on the far left use similar images - the advertisement at the bottom uses a main photo taken during the rushes filmed in Canary Wharf -the two images on the left are very similar and will strike an immediate feeling of familiarity for the consumer - the two on the right do this exact same thing also - they're similarity will instantly associate the music video with the front cover of the digipak which makes the integration of those images all the more effective in establishing a link and allows the audience to identify the two as linked products.

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Ayo is a dub-pop artist which is a dicotomy of sorts as dubstep ("dub") is quite a niche market and caters to a very specific market where as the pop elements of Ayo's sound caters to a mass audience. This dicotomy made it hard to cater to our audience but I believe I achieved this by mixing simplicity/minimalism for the niche dubstep market with bright, extrovert - eye catching colours (White and Light Cyan) for the pop market who are used to being served more eye-catching material, more gimmicks - I believe this contrast was effective especially so in the advertisement where the two markets cultivate to create a simple but strikingly bright and effective piece of artwork.